Chief of Communications
Fernando Gallard440 N. Broad Street
Philadelphia, PA 19130
The Office of Communications serves as a link between the School District of Philadelphia and its stakeholders, particularly parents, community members and local and national media outlets. The office also offers communications support and resources to schools and administrative offices as they interface with the public.
The Office of Communications:
How We Are Organized
The Office of Communications consists of the following components:
This component is responsible for developing and executing communication strategies that provide centralized messaging for the District to external audiences. Liaisons provide support to other offices in the District and maintain visibility on initiatives, activities, decisions and issues that need to be shared internally and/or externally.
Media relations is responsible for overseeing the operation of a news desk by providing appropriate and timely answers to reporters’ questions. This component develops and maintains positive working relationships with the news media based on honest and open communication. Additional responsibilities include maintaining social media sites, conducting media training for District staff and serving as District spokesperson at public forums.
PSTV is responsible for all filming, production and editing for the District’s television station PSTV Channel 52. This component also develops public service campaigns and special productions and provides video documentation and audio/visual support of public meetings and presentation.
This component plans programs that promote good will and fosters relationships with community leaders. This team works with civic, nonprofit, religious and community groups to engage the community in the District’s activities and engage the District in the community’s activities.